Designing A Dynamic Logo
Bold, catchy, memorable, instantly recognisable were some of the aspects in the brief for the Alexander Bone AKA ‘Boney’ Logo Design. But what really came across in the brief was that the logo must be versatile. With merchandise such as T-Shirts, posters and album covers in mind this would need to be a dynamic logo design that, while still being recognisable in all formats, could be used for a large range of products.
A Clear Brief
Fortunately for me Alexander was able to provide a detailed and perfectly understandable brief. One of the worst things a designer can get is unclear and unhelpful instructions as seen in this article the 7 sins to be avoided when working with a designer. I was given a sketch of his idea and some reference images of logo designs and visual imagery that he liked. This all goes to helping form an image of what the client really wants.
Concept Design
With the briefs points in mind the next step involved sketching and drawing some concepts for client feedback. You can see some of the steps Dark Design Graphics takes when designing a logo in our recent article how to design a logo. With the idea of a dynamic logo in mind I created a decent amount of variations. This included changing the colours, textures and backgrounds of the design. I also created three different actual concepts that would work together and still be recognisable as the same Brand.
Alexander Bone AKA ‘Boney’
Boney (Alexander Bone) is a 15 year old saxophonist, pianist,producer and all round musical prodigy. Born in Darlington, England, he now studies jazz saxophone and jazz piano at Chethams School of Music in Manchester. To find out more about Boney check out his facebook page and to hear some of his excellent music view his profile on Soundcloud.
Logo Design From Dark Design Graphics
Right, they look great though! I completely get it, the logos will look brilliant on any background! Thank you.
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